Merge Fields in MarTech: A Complete Guide

Field

Merge field

Example

Full name

{{contact.name}}

Jane Smith

First name

{{contact.first_name}}

Jane

Last name

{{contact.last_name}}

Smith

Email

{{contact.email}}

[email protected]

Phone

{{contact.phone}}

(515) 555-2345

Phone (raw)

{{contact.phone_raw}}

+15155552345

Company name

{{contact.company_name}}

Smith Plumbing

Full address

{{contact.full_address}}

1234 W. Main St, Chicago, IL 60657

Address line 1

{{contact.address1}}

1234 W. Main St

City

{{contact.city}}

Chicago

State/Region

{{contact.state}}

Illinois

Postal code

{{contact.postal_code}}

60657

Time zone

{{contact.timezone}}

GMT-06:00 America/Chicago

Date of birth

{{contact.date_of_birth}}

Jan 3, 1980

Source

{{contact.source}}

Referral

Website

{{contact.website}}

www.example.com

Contact ID

{{contact.id}}

FZDn5mYlkZuCCQe5Bep8

Field

Merge field

Example

Full name

{{user.name}}

John Doe

First name

{{user.first_name}}

John

Last name

{{user.last_name}}

Doe

Email

{{user.email}}

[email protected]

Phone

{{user.phone}}

(333) 555-9876

Phone (raw)

{{user.phone_raw}}

+13335559876

Email signature

{{user.email_signature}}

John Doe, [email protected], (333) 555-9876

Booking link

{{user.calendar_link}}

https://booking.example.com/schedule/john-doe

Appointment user phone (raw)

{{appointment.user.phone_raw}}

+13335559876

External calling number

{{user.call_provider_phone_number}}

(234) 555-9876

External calling number (raw)

{{user.call_provider_phone_number_raw}}

+12345559876

Field

Merge field

Example

Title

{{appointment.title}}

Appointment with Bob

Start date/time

{{appointment.start_time}}

Wed, Nov 5, 2025 3:30 PM

Start date only

{{appointment.only_start_date}}

Nov 5, 2025

Start time only

{{appointment.only_start_time}}

3:30 PM

End date/time

{{appointment.end_time}}

Wed, Nov 5, 2025 4:00 PM

End date only

{{appointment.only_end_date}}

Nov 5, 2025

End time only

{{appointment.only_end_time}}

4:00 PM

Day of week

{{appointment.day_of_week}}

Monday

Month number

{{appointment.month}}

11

Time zone

{{appointment.timezone}}

CST

Cancellation link

{{appointment.cancellation_link}}

https://booking.example.com/cancel?event_id=123

Reschedule link

{{appointment.reschedule_link}}

https://booking.example.com/reschedule?event_id=123

Meeting location

{{appointment.meeting_location}}

123 W Main St, Chicago, IL 60657

Notes

{{appointment.notes}}

This is our second meeting.

Add to calendar link

{{appointment.add_to_calendar}}

https://booking.example.com/add-to-calendar?event_id=123

Google Calendar link

{{appointment.add_to_google_calendar}}

https://booking.example.com/google/calendar/add-event/calendarid

iCal/ICS link

{{appointment.add_to_ical}}

https://booking.example.com/get-ics?event_id=123

Recurring repeats

{{appointment.recurring.repeats}}

0

Recurring times to repeat

{{appointment.recurring.times_to_repeat}}

1

Assigned user name

{{appointment.user.name}}

John Doe

Assigned user email

{{appointment.user.email}}

[email protected]

Assigned user phone

{{appointment.user.phone}}

(333) 555-9876

Assigned user phone (raw)

{{appointment.user.phone_raw}}

+13335559876

Assigned user signature

{{appointment.user.email_signature}}

John Doe, [email protected]

Field

Merge field

Example

Calendar name

{{calendar.name}}

Lawn Services Calendar

Field

Merge field

Example

Event date/time

{{campaign.event_date_time}}

Nov 5, 2025 3:30 PM

Event date

{{campaign.event_date}}

Nov 5, 2025

Event time

{{campaign.event_time}}

3:30 PM

Field

Merge field

Example

Message body

{{message.body}}

Hi, just a quick reminder about our call tomorrow morning.

Message subject

{{message.subject}}

Meeting Reminder

Field

Merge field

Example

Account name

{{location.name}}

WidgetWorks

Full address

{{location.full_address}}

555 Oak St, Tampa, FL 33602

Address line 1

{{location.address}}

555 Oak St

City

{{location.city}}

Tampa

State/Region

{{location.state}}

Florida

Country

{{location.country}}

US

Postal code

{{location.postal_code}}

33602

Email

{{location.email}}

[email protected]

Phone

{{location.phone}}

(333) 555-3344

Phone (raw)

{{location.phone_raw}}

+13335553344

Website

{{location.website}}

mywebsiteurl.com

Logo URL

{{location.logo_url}}

https://files.example.com/logo.png

Owner first name

{{location_owner.first_name}}

Lisa

Owner last name

{{location_owner.last_name}}

White

Owner email

{{location_owner.email}}

[email protected]

Account ID

{{location.id}}

DP4mTqaz7L9XpweFvRjC

Field

Merge field

Example

Second

{{right_now.second}}

9

Minute

{{right_now.minute}}

10

Hour (24h)

{{right_now.hour}}

14

Hour (AM/PM)

{{right_now.hour_ampm}}

2

AM/PM

{{right_now.ampm}}

PM

Day of week

{{right_now.day_of_week}}

Tuesday

Month name

{{right_now.month_name}}

November

Day

{{right_now.day}}

4

Month (number)

{{right_now.month}}

11

Year

{{right_now.year}}

2025

Date (MM/DD/YYYY)

{{right_now.middle_endian_date}}

11/4/2025

Date (DD/MM/YYYY)

{{right_now.little_endian_date}}

4/11/2025

Field

Merge field

Example

Session source

{{contact.attributionSource.sessionSource}}

Referral

Landing URL

{{contact.attributionSource.url}}

https://example.com/form?utm_source=ads

Campaign

{{contact.attributionSource.campaign}}

fall_sale

UTM source

{{contact.attributionSource.utmSource}}

ads

UTM medium

{{contact.attributionSource.utmMedium}}

banner

UTM content

{{contact.attributionSource.utmContent}}

ad12

Referrer

{{contact.attributionSource.referrer}}

https://referrer.example.com

Campaign ID

{{contact.attributionSource.campaignId}}

23849260571384729

Ad click ID

{{contact.attributionSource.clickId}}

ABC123XYZ

UTM keyword

{{contact.attributionSource.utmKeyword}}

running_shoes

UTM match type

{{contact.attributionSource.utmMatchType}}

exact

Ad group ID

{{contact.attributionSource.adGroupId}}

123456

Ad ID

{{contact.attributionSource.adId}}

78910

Field

Merge field

Example

Session source

{{contact.lastAttributionSource.sessionSource}}

Referral

Landing URL

{{contact.lastAttributionSource.url}}

https://example.com/form?utm_source=ads

Campaign

{{contact.lastAttributionSource.campaign}}

xmas_sale

UTM source

{{contact.lastAttributionSource.utmSource}}

ads

UTM medium

{{contact.lastAttributionSource.utmMedium}}

banner

UTM content

{{contact.lastAttributionSource.utmContent}}

ad18

Referrer

{{contact.lastAttributionSource.referrer}}

https://referrer.example.com

Campaign ID

{{contact.lastAttributionSource.campaignId}}

23850176293047583

Ad click ID

{{contact.lastAttributionSource.clickId}}

XYZ789ABC

UTM campaign

{{contact.lastAttributionSource.utmCampaign}}

blowout_sale

UTM keyword

{{contact.lastAttributionSource.utmKeyword}}

hvac_repair

UTM match type

{{contact.lastAttributionSource.utmMatchType}}

broad

Ad group ID

{{contact.lastAttributionSource.adGroupId}}

654321

Ad ID

{{contact.lastAttributionSource.adId}}

10987

Field

Merge field

Example

Invoice name

{{invoice.name}}

Consulting Contract

Invoice number

{{invoice.number}}

43255

Issue date

{{invoice.issue_date}}

2025-04-05

Due date

{{invoice.due_date}}

2025-10-05

Subtotal

{{invoice.sub_total}}

$500.00

Discount amount

{{invoice.discount_amount}}

$50.00

Tax amount

{{invoice.tax_amount}}

$25.00

Total amount

{{invoice.total_amount}}

$475.00

Invoice title

{{invoice.title}}

Consulting Invoice

Invoice link

{{invoice.url}}

https://pay.example.com/invoice/abc123

Field

Merge field

Example

Company name

{{invoice.company.name}}

Test Solutions

Company phone

{{invoice.company.phone}}

(888) 555-9876

Company address

{{invoice.company.address}}

1234 Maple St

Company city

{{invoice.company.city}}

Milwaukee

Company state

{{invoice.company.state}}

Wisconsin

Company country

{{invoice.company.country}}

US

Company website

{{invoice.company.website}}

www.example.com

Company logo URL

{{invoice.company.logo}}

https://files.example.com/logo.png

Field

Merge field

Example

Customer name

{{invoice.customer.name}}

Tom Taylor

Customer first name

{{invoice.customer.first_name}}

Tom

Customer last name

{{invoice.customer.last_name}}

Taylor

Customer phone

{{invoice.customer.phone}}

(222) 555-3456

Customer email

{{invoice.customer.email}}

[email protected]

Customer company

{{invoice.customer.company}}

Taylor Construction

Customer address

{{invoice.customer.address}}

3333 N. Main St

Customer city

{{invoice.customer.city}}

Chicago

Customer state

{{invoice.customer.state}}

Illinois

Customer postal code

{{invoice.customer.postal_code}}

60657

Field

Merge field

Example

Sender name

{{invoice.sender.name}}

Bob Brown

Sender email

{{invoice.sender.email}}

[email protected]

Card brand

{{invoice.card.brand}}

Visa

Card last 4

{{invoice.card.last4}}

7654

Field

Merge field

Example

Category title

{{courses.categoryTitle}}

Getting Started with Knitting

Product title

{{courses.productTitle}}

Basics of Knitting

Post title

{{courses.postTitle}}

The Best Types of Yarn

Field

Merge field

Example

Title

{{servicebooking.title}}

Men's Haircut

Start time

{{servicebooking.start_time}}

3:30 PM

End time

{{servicebooking.end_time}}

4:30 PM

Start date

{{servicebooking.start_date}}

March 6, 2026

End date

{{servicebooking.only_end_date}}

March 7, 2026

End time only

{{servicebooking.only_end_time}}

4:30 PM

Day of week

{{servicebooking.day_of_week}}

Monday

Month (number)

{{servicebooking.month}}

3

Month name

{{servicebooking.month_name}}

March

Time zone

{{servicebooking.timezone}}

CST

Total price

{{servicebooking.total_price}}

$55

Meeting location

{{servicebooking.meeting_location}}

123 Main St, Chicago, IL 60657

Meeting location name

{{servicebooking.meeting_location_name}}

Chair 4

Reschedule link

{{servicebooking.reschedule_link}}

https://booking.example.com/reschedule?booking_id=123

Cancellation link

{{servicebooking.cancellation_link}}

https://booking.example.com/cancel?booking_id=123

Field

Merge field

Example

Service name

{{this.name}}

Haircut - Regular

Service price

{{this.price}}

$125

Service duration

{{this.duration}}

45 mins

Service start date

{{this.only_start_date}}

March 6, 2026

Service start time

{{this.only_start_time}}

4:30 PM

Service time zone

{{this.timezone}}

GMT-06:00 America/Chicago

Add-on name

{{this.addonName}}

Hair Coloring

Add-on price

{{this.addonPrice}}

$25

Add-on duration

{{this.addonDuration}}

15 mins

Add-on quantity

{{this.addonQuantity}}

1

Assigned user name

{{this.user.name}}

Jane Smith

Assigned user email

{{this.user.email}}

[email protected]

Assigned user phone

{{this.user.phone}}

(515) 555-2345

Assigned user phone (raw)

{{this.user.phone_raw}}

+15155552345

Assigned user signature

{{this.user.email_signature}}

Jane Smith, [email protected]

Field

Merge field

Example use

Contact first name

{{contact.first_name}}

"Hi {{contact.first_name}}, thanks for calling."

Contact full name

{{contact.name}}

"I see your name is {{contact.name}}."

Contact email

{{contact.email}}

"We have your email as {{contact.email}}."

Contact phone

{{contact.phone}}

"Is {{contact.phone}} still the best number to reach you?"

Company name

{{company.name}}

"I see you are calling from {{company.name}}."

Location name

{{location.name}}

"Thanks for calling {{location.name}}."

Location phone

{{location.phone}}

"You can also reach us at {{location.phone}}."

Location email

{{location.email}}

"Our team can follow up from {{location.email}}."

Appointment start time

{{appointment.start_time}}

"Your appointment is scheduled for {{appointment.start_time}}."

Calendar name

{{calendar.name}}

"This appointment is booked on the {{calendar.name}} calendar."

Field

Merge field

Example use

Contact first name

{{contact.first_name}}

"Hi {{contact.first_name}}, how can I help today?"

Contact full name

{{contact.name}}

"Thanks, {{contact.name}}. I can help with that."

Contact email

{{contact.email}}

"I have your email listed as {{contact.email}}."

Contact phone

{{contact.phone}}

"Is {{contact.phone}} the best number for follow-up?"

Company name

{{company.name}}

"I see this is related to {{company.name}}."

Company email

{{company.email}}

"We have the company email listed as {{company.email}}."

Company phone

{{company.phone}}

"The company phone number on file is {{company.phone}}."

Location name

{{location.name}}

"You are chatting with {{location.name}}."

Location email

{{location.email}}

"Our team can follow up from {{location.email}}."

Location phone

{{location.phone}}

"You can also contact us at {{location.phone}}."