How to Build Funnels by Chatting with an AI Agent
Building a funnel from scratch usually means starting with a blank builder, hunting for a template that's close enough, then manually swapping in your brand colors, copy, and images one field at a time. The Funnel Creation Agent inside Ajax Union MarTech's AskAI tool skips almost all of that. Instead of building the funnel yourself, you describe what you need in a conversation, answer a handful of guided questions, and the agent generates a ready-to-edit funnel for you.
What the Funnel Creation Agent Does
The Funnel Creation Agent is an AI-powered assistant within AskAI built specifically to help you launch funnels with minimal manual setup. It combines pre-built templates, context-aware Q&A, and your existing brand assets to produce a funnel that's already personalized — not a generic starting point you still need to heavily rework.
This post covers the agent's conversational build flow specifically: how to trigger it, how it gathers your inputs, and what it hands you at the end. If you want the deeper mechanics of the calendar, forms, or reviews integrations it can drop into a funnel, those are covered in their own guides — this one focuses on the creation flow itself.
Key Benefits
Rapid generation. Ask the agent to "generate me a funnel" and it starts building immediately, rather than dropping you into an empty canvas.
Pre-built templates. Choose from ready-to-use layouts designed for common use cases rather than starting from zero.
AI-guided setup. The agent asks context-aware questions and offers intelligent suggestions as you go, so the output reflects your actual business rather than a one-size-fits-all default.
Effortless image handling. Upload your own images, or let the agent pull them automatically from your connected Google Business Profile.
Brand personalization. Funnel colors and generated copy match your brand automatically when a Brand Voice profile is set up.
Native integrations. Calendar booking, lead-capture forms, and review displays can be added directly into the funnel as part of the build.
Instant builder and preview links. You get direct links to both the editable builder and live page previews the moment the agent finishes.
How to Use the Funnel Creation Agent
Step 1: Launch the Funnel Generator
Log in to your Ajax Union MarTech account and open Ask AI from the top navigation. From there, either click Generate Funnel directly in the AskAI interface, or type "Generate a funnel" into the Ask Anything input box.
Step 2: Select a Funnel Type
AskAI presents the funnel types currently available — for example, a Lead Magnet Funnel or an Appointment Funnel. Pick the one that matches what you're trying to accomplish.
Step 3: Answer the Guided Q&A
The agent asks a series of context-aware questions to personalize the build. Answer these as specifically as you can — the more detail you give here, the less manual cleanup you'll need later.
Step 4: Upload Images and Logo
Add your product images, brand assets, and logo. If your Google Business Profile is connected, the agent may pull relevant images automatically — but it's worth using your own authentic visuals rather than relying entirely on auto-fetched images for a funnel meant to represent your brand specifically.
Step 5: Personalize the Funnel
Select a color theme that matches your brand. If you've already set up a Brand Voice, the agent uses it to generate on-brand headlines, descriptions, and calls-to-action automatically — you won't need to write that copy from scratch.
Step 6: Review and Access Your Funnel
Once every input is in, the agent generates the funnel and hands you two things: a builder link for direct editing, and preview links for each page in the funnel. From here, treat the generated funnel as a strong first draft rather than a finished product — review the copy and layout before publishing.
Template Selection and What's Coming
At the time of writing, the Funnel Creation Agent offers two core templates, with more planned. Browse what's available and preview the layout before committing — templates are built for conversion and easy customization, but "easy to customize" still means reviewing it, not skipping straight to publish.
Google Business Profile Image Integration
If you connect your Google Business Profile, the agent can automatically pull your existing business images into the funnel, saving you the step of re-uploading assets you already have live elsewhere. You can always override any auto-fetched image with a manual upload if something doesn't fit the specific funnel you're building.
Brand Voice Personalization
Consistency across every funnel you launch matters more than any single page looking good in isolation. If you've set up a Brand Voice, the agent uses that profile to auto-generate headlines, descriptions, and CTAs that match your established tone — which also means the fidelity of what the agent produces is only as good as the Brand Voice profile behind it. Worth revisiting that profile occasionally rather than setting it once and forgetting it.
Native Integrations: Calendars, Forms, and Reviews
The agent can drop several supporting tools directly into a generated funnel:
Calendar booking widgets to capture appointments right on the page.
Static forms for lead capture or feedback.
Reviews display to build trust with social proof.
Each of these is a deep feature in its own right — how reviews get collected and surfaced, or how calendar automation handles reminders, is covered in dedicated posts. Here, the point is simply that the funnel agent can wire them in as part of the initial build rather than requiring you to add them manually afterward.
When This Actually Saves You Time
The agent isn't the right call for every funnel. A highly custom, multi-step sales funnel with unique logic at each stage still benefits from building it deliberately in the standard builder. Where the agent earns its keep is the volume, time-sensitive work: a lead magnet for a webinar you're promoting next week, an appointment funnel for a new service line, or a quick landing page tied to a seasonal campaign. In those cases, the gap between "good enough to launch today" and "perfect after three more editing sessions" usually isn't worth the extra time — get the agent's draft live, then refine based on how it actually performs.
It's also worth using for testing funnel concepts quickly. If you're not sure whether a Lead Magnet or Appointment Funnel structure will convert better for a given offer, generating both takes minutes rather than the hour or more it'd take building each by hand — letting you compare real previews instead of guessing from a blank canvas.
Frequently Asked Questions
Can I customize the funnel after the agent generates it?
Yes. You receive a builder link specifically so you can edit and fine-tune anything the agent produced.
What if I don't have a Google Business Profile connected?
No problem — you can manually upload your own images during setup instead.
How many templates are currently available?
Two core templates, with more planned for future release.
How does the AI use my Brand Voice?
If a Brand Voice profile is set up, the agent references it to generate funnel content that matches your brand's established tone and messaging.
Can I use this for more than one business or brand?
Yes. Run the funnel creation process separately for each business or brand profile in your account — the agent doesn't blend assets or tone across profiles.
What's Next in the AskAI Series
The Funnel Creation Agent is one of several purpose-built agents inside AskAI. If you haven't already, our post on the Contact Summary Agent covers how AskAI can instantly pull together a full contact history — a useful companion once your funnel starts generating leads.
Ready to build your next funnel by chatting instead of clicking through a builder? Log in to app.ajaxunion.com and try it on your next campaign. For more guides like this one, visit https://martechsupport.com/home .
